Creating an outstanding landing page in WordPress is easy––but it’s also rather complicated. A simple Google search for “WordPress landing pages” brings up thousands of themes, and it’s hard to choose one that’s right for you. There are so many options that it’s easy to get overwhelmed.
We’ve narrowed that list down to our top 11 WordPress landing pages. Some of these templates can be bought outright for a one-time fee, while other templates come bundled with other services for a monthly fee. There’s only two free options here, but the paid options are fantastic and will help you get conversions.
Our Top 11 WordPress Landing Page Templates
Onesie is a free landing page theme from Graph Paper Press that’s ideal for creatives looking to integrate a portfolio into a landing page. For being a free option, it provides a nice array of features, including custom widget areas.
Onesie is a clean, minimal theme that’s responsive and well designed. That said, it is a bit limited in its use, and it won’t be right for everyone. But if you want a landing page with a portfolio element, look no further.
Launchrock is one of two free options on this list, and it’s great for the price. You can easily and quickly get a landing page set up, and there’s quite a bit of customization for the free price tag. If time is of the essence, Launchrock may be for you.
JustLanded is a nice option for those who want a polished, professional look. Its less contemporary (but more timeless) style is easy to navigate and makes selling products (or getting email signups) a breeze.
The design is nothing extraordinary, but it’s built with conversion in mind, so if that’s your number one goal, consider JustLanded. For most purposes, though, there are more eye-catching themes out there that can do the same job. For its sizable price tag, JustLanded offers good features in a good package––but it’s good at best.
Appster bills itself as “a sleek landing page to showcase your application,” and it fits that bill. This is a minimal theme specifically designed for promoting apps, but it can be used in other ways as well. It features a one-page layout with easy navigation and lots of visual contrast.
This is a solid option for anyone seeking to make a compelling WordPress landing page. If you want a plug-and-play theme that requires little tweaking and looks great right off the bat, Appster might be the landing page theme for you.
Flatone is a busy yet uncluttered theme. With parallax animations and a straightforward design, Flatone offers a lot of bang for your buck. Its professional look is best if your product or service needs a lot of detail. With Flatone, you can add a good amount of detail without detracting from the theme.
Overall, Flatone is a trendy, one-page design that’s simple and effective. Like Onesie, it won’t be for everyone, but it’s a great choice if you want a plug-and-play theme (like Appster) with a stylish twist.
Kickofflabs is well known for their product launching abilities, and they have nice landing page options as well. Their landing pages give the user a clear call-to-action immediately, so there’s no wasting time here. Kickofflabs also nicely integrates with their proprietary WordPress plugin, so it’s a cinch to use.
Price: $39–$149/month (see pricing plans here)
Unbounce offers no-fuss landing pages, with tons of themes to choose from. Like many other landing page creators on this list, it boasts many professional, polished themes that reflect contemporary design and are sure to please.
Price: $49–$199/month (see pricing plans here)
OptimizePress is yet another contender in the premium WordPress landing page market. Their themes speak volumes to their quality, and their one-time fees may be appealing for some. Their intuitive editor makes creation and customization easy. OptimizePress is best for those who want super-clean landing pages with lots of modification.
Price: $97–$297 (see pricing plans here)
Thrive offers a multifaceted plugin that allows you to create customizable landing pages. You get access to 127 themes, which you can easily modify with the drag-and-drop editor. Almost everything can be modified. Thrive also provides some neat elements like guarantee forms (which allow you to nicely display a satisfaction guarantee) and a countdown timer.
When it comes to flexibility, there’s almost nothing you can’t do with Thrive. For a one-time fee, you get access to all of these incredible features that come together to create an effective, appealing WordPress landing page.
Price: $67 (single site), $97 (unlimited sites), or $49/month paid annually (agencies)
GetResponse is widely known for their email marketing software, but they also offer a powerful landing page creator. You get access to over 100 templates, built-in web forms, A/B testing ability, and many other useful benefits. It’s a simple, painless process to get a stellar landing page up.
It’s no surprise that a company so renowned would put out such a potent tool. We also like that the landing page feature is built in to the regular GetResponse pricing. That means that for a monthly fee, you can build great landing pages, automate your emails with dynamic autoresponders, run webinars, and more.
If you want to create a WordPress landing page that works––and if you want to take control of your email marketing––GetResponse can’t be beat.
Price: Starts at $15/month (see pricing plans here)
A list of WordPress landing pages wouldn’t be complete without mentioning Leadpages. Countless businesses use Leadpages, and it’s easy to see why. For a reasonable monthly fee, you get Leadpages’s tried-and-true features, including their workhorse landing page software and pop-up forms.
Their Pro plan also includes A/B testing, custom landing page templates, and the ability to use text messages and email to make life easier for you and your audience.
Price: $25–$199/month (see pricing plans here)
Which Is Right For You?
Out of this top ten, you can’t go wrong using Leadpages, GetResponse, or Thrive. All three provides outstanding functionality and great design.
Which WordPress landing page template is your favorite? Any good ones we missed?